Culture

Gold Star is proud of its long history of community and charitable involvement. During the Company’s early days, founder Mr. Satish Shah made public service a priority to match his vision of providing customers with quality merchandise. Recognizing exemplary leadership and voluntarism that enhance the life of fellow citizens is an important part of the Gold Star corporate culture.

The concept of the “Gold Star Corporate Culture" was executed by a strong leadership team – Vice Chairman Alkesh Shah, Managing Director Ashish Shah, Technical Director Ramesh Acharaya, and key leaders of all other departments and divisions. Together they have provided consistent leadership across the corporation, driving to one common culture. Together they are creating a unique customer-centric culture, with Gold Star’s best traits.

Core Elements Corporate Culture
Here are the six core elements of the Gold Star corporate culture:

• People: Gold Star's people are its greatest assets. They recognize themselves as a global team of individuals, proud to be associated with Gold Star's heritage as a jewelry manufacturer, with a common commitment to uphold that tradition. They take great pride in working among the best in the business, learning from each other, and delivering as a team.
• Integrity: When challenged with tough business decisions, Gold Star does not tolerate anything but the highest levels of integrity, for themselves and for all those around them.
• Customer-centric management: A lean, results-oriented culture that puts customers first. Managers are expected to spend at least 50% of their time with customers, or customer-facing employees.
• Global Operations: Gold Star people are all part of a global company that operates in different countries, respecting diversity, but sharing common values and vision.
• Metrics & Vision: Gold Star (each division) has a set of metrics by which business performance is measured. This becomes part of the incentive plan, which ties back to the vision of the business. These metrics and vision are on display at all Gold Star locations throughout the world, reminding every employee that they are all headed towards a common goal.
• Quality Policy: Right the first time, every time - in all aspects of the business.

Employees adhere to four basic guiding principles:

• Fairness to each other and everyone with whom we come in contact.
• Freedom to encourage, help, and allow other associates to grow in knowledge, skill, and scope of responsibility.
• The ability to make one's own commitments and keep them.
• Consultation with other associates before undertaking actions that could impact the reputation of the company.